What is the story behind your brand and what inspired it?
DGC: The Drum Gin Club was inspired by Drum Magazine, a popular magazine known for capturing the essence of daily life in South Africa.
Why is your brand passionate about celebrating Art?
DGC: Art is the vibrant embodiment of culture and the collective consciousness of a nation. It is the life force of a country, much like the captivating allure of a drum that draws people together, uniting them in its rhythm and heartbeat.
Who are your top 5 favourite Artists & Why?
It’s hard to narrow it down to just 5, artists like Black Coffee and Maxhosa, who draw their inspiration from our rich heritage, having reached the pinnacle of their industries and become global names, are in turn inspiring us to do great things. The artists we admire and follow celebrate Africa, and its people, guiding us on the journey of appreciation.
How important is supporting local brands in Africa?
DGC: It’s hugely important. Africa’s significance can’t be overstated. Known as a hotbed of creativity- the breath-taking scenery, enhanced by the rise of world-class restaurants and luxurious game lodges – make it a very desirable place to be. We are proud of that fact, and we aim to contribute to this success with our range of premium spirits. We should all be creating aspirational products and sharing what it is to be African in our brand stories.
How do we get hold of your product?
DGC: Norman Goodfellows, Spar Tops, Wine Concepts, Woolworths W Cellar, and online at Woolworths, Takealot and Yuppiechef.
Lastly, what is the best way to enjoy gin?
GDC: Definitely in a Negroni Cocktail with a local Amaro, and you can’t beat a good G&T with a citrus zest.