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In a vibrant display of industry innovation and excellence, RefectoCil® South Africa proudly emerged as a standout brand at this year’s Professional Beauty Expo 2025, held at the Gallagher Convention Centre from 31 August to 1 September. Among hundreds of exhibitors and industry professionals, the renowned brow and lash brand clinched one of the evening’s most coveted accolades: ‘Best Brow…
Building on the momentum of its skin-quenching HydraPlay™ Moisturizer, Elizabeth Arden introduces its newest skincare innovation: the Eight Hour® HydraPlay™ 2-in-1 Daily Cleanser. Designed for modern beauty routines, this multitasking formula combines deep cleansing, hydration, and microbiome care in one. This daily essential doubles as a quick mask and a cleanser, combining pink kaolin clay, pre- and post-biotics, and hydrating glycerin to provide eight powerful skin benefits with every use.…
Global beauty icon, award-winning actress and celebrated humanitarian Nomzamo Mbatha has been officially named the first-ever South African ambassador for Creme of Nature, the iconic American-born ethnic haircare brand with over 65 years of legacy. Known for its dedication to textured hair and roots in celebrating African beauty, Creme of Nature has now launched in South Africa with its landmark campaign, Rooted in Radiance.…
Curve Fragrances, proudly marketed by Elizabeth Arden, is excited to announce its partnership with UFC Middleweight Champion Dricus Du Plessis for its fragrance portfolio in South Africa. As the first South African to win a UFC Middleweight championship title, Dricus embodies Curve’s bold and confident spirit, living life on his own terms and pushing beyond boundaries. “At Curve Fragrances, we believe that confidence isn’t something…
Revlon is revolutionising the beauty game with the launch of the NEW Revlon ColorStay Multi-Liner™—the first-ever liner with a built-in blending brush that can be used all over the face to enhance any feature. This vegan, creamy gel formula is designed for limitless creativity. It allows users to line, define, fill, freckle, contour, blend, and highlight with a single product. From lips to cheeks to eyes*, this…
The pineapple hair technique is more than just a night style for curly-haired beauties—it’s a tried-and-true method for preserving curls overnight while adding an effortlessly chic look to your routine. Whether refreshing your curls or protecting them while you sleep, the Crème of Nature Pure Honey range is your go-to solution to achieve hydrated, frizz-free, and defined curls. Here is…
Heliocare, a trusted name in sun protection, is excited to launch its newest innovation – Heliocare 360º Compact Oil Free SPF50+. This advanced sun care product combines the power of high SPF protection with the benefits of makeup, making it essential for those seeking optimal defence against sun damage while maintaining a flawless complexion. Designed for all skin types, including sensitive, Heliocare…
Neutrogena®, a brand synonymous with innovative skincare solutions, is proud to introduce its latest offering to the South African market – the Neutrogena® Hydro Boost® Hydrating Fluid SPF 50. As part of the acclaimed Hydro Boost® range, this product brings a perfect harmony of hydration and sun protection, tailored specifically for the unique skincare needs of South Africans. Edna Maphita…