Johannesburg |04 August 2021- Brand South Africa has announced the first winner of the ongoing Play Your Part Awards, in the Youth Empowerment category.

The judges were looking for a movement that demonstrated a true commitment to a long-term, mutually beneficent collaboration that delivered real, measurable social, governmental and/or environmental benefits.

Kopano Youth Club (KYC), a registered Non-Profit Organisation , founded in 2003 in the North-West Province, ticked all these boxes and has been rewarded for their exceptional work in the community.

The Kopano Youth Club seeks to address:

  • Lack of reliable career information amongst the youth (more especially in High Schools)
  • Poor Mathematics, Science and English resources
  • Low self-esteem and lack of role models
  • Teenage Pregnancy
  • High levels of alcohol abuse
  • Rising unemployment rates amongst the youth

The club’s main objective is to address these challenges through regular engagement with high school learners and the youth in general. 

“We are very excited and honored to be featured in the Play Your Part Awards, particularly because we know how rare it is to see NGO’s that make a positive impact in rural villages.

Often corporates only  focus  on funding projects in cities and townships while neglecting those in remote rural areas – this is completely opposite to what the Play Your Part Awards  have done,  they have a wider reach that actually includes everyone. “says Katlego Kgositlou, Founder and Chairman of Kopano Youth Club (KYC)

The new winners will receive a cash injection of R5000, and their work will be promoted across all Brand South Africa and Play Your Part platforms. 

In addition to this, the Kopano Youth Club will be entered into an overall category that could award them a total of R25 000 in 2022.

Nominations in the Poverty Alleviation category are now open, and if you believe that you are the next Play Your Part award winner, enter today.