Brand South Africa recognises and thanks all South Africans for playing their part by flying the national flag and being active citizens.

As the Nation Brand custodian, Brand South Africa firmly acknowledges that Nation Brand building requires more than just ourselves, it needs individuals like their ambassadors and ordinary individuals doing extra ordinary things, thus positively contributing towards making South Africa a better place for all. It is through hearing, seeing and experiencing their stories that we continue to be motivated in evoking and instilling a call to action to all South Africans to become active citizens. 

Brand South Africa would like to broaden its appreciation by acknowledging and recognising these active citizens as Play Your Part Ambassadors for the outstanding work that they do.

Brand South Africa looks forward to working with their ambassadors in a partnership that seeks to build pride, patriotism and positively shaping the image and reputation of South Africa.