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Findings from research conducted by Bloom Consulting show that South Africa is a competitive and attractive destination to do business, invest, and visit. These findings emerged from the Global Reputation Study, which aims to understand investor perceptions of South Africa as an investment destination and a country to do business with. In compiling the study, Bloom surveyed and rated the perceptions of…
Pat on Brands has recruited 10 award-winning leaders in the marketing and communications industry, academia, and entrepreneurship to evaluate and shortlist of 482 nominations. The judges are seasoned professionals and have distinguished careers in marketing and entrepreneurship. When it comes to building and growing brands, the judges are very knowledgeable and have a wealth of experience. To evaluate the entries,…
Consumers are changing – they have less time, aren’t brand loyal, are more socially and environmentally conscious, and prefer experiences over products. According to a Deloitte study, these changes are a result of climate change, economic constraints and increasing competitive options. Marketing professionals operating in regulated industries have the additional challenge of compliance and government regulations, while attempting to engage…
Wondering which youth-owned brands are the most cherished in South Africa? This year, Pat on Brands will be launching its inaugural awards showcasing the Top 16 Youth-Owned Brand Awards. This is the first of its kind in the country aimed at recognizing and empowering proudly South African brands that are owned by the youth. The award ceremony is set to take place…
As parents our instincts are always to do whatever it takes to protect our families. Mothers are particularly adept at morphing from genteel soothers of scrapes and peelers of grapes to fearless lionesses protecting their cubs when someone dares to threaten them in any way. Dads are equally fearsome when it comes to ensuring their brood is out of harm’s…
Established in 2017, OKGH (Pty) Ltd, is a multi-service company that provides services to clients in the Southern Africa region. Trading as Okuhle Digital, the company is a leading provider in the technology space – offering innovative solutions to clients in South Africa, Namibia, Zimbabwe and Uganda. In 2017, the company’s tagline was “Your innovation partner for the Fourth Industrial…
Samantha Fletcher stepped into her new hybrid role as Client Service Director and General Manager (GM) of G&G Digital, the award-winning digital marketing agency based in Johannesburg and Cape Town. While Samantha has worked with the dynamic team at G&G Digital for the past decade, her full-time return as a business partner and Client Service Director in 2019 led to…
Mercedes-Benz Sandton was tasked with launching the All New C-Class, a vehicle that embodies creative excellence, and in that vein decided to celebrate the creativity of our incredible continent at the same time. Mercedes-Benz has become renowned for investing in the local economy; in particular their East London plant with a further R3 billion investment following the launch of the…