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Regent’s MahalaBox makes sure South Africa’s most vulnerable don’t get lost in the digital divide

One of the biggest hurdles facing South Africa’s many job seekers is access to vital online resources, including recruitment sites. Stats SA reported in August that the official unemployment rate in the second quarter of 2021 was a record 34.4%, one of the many social ills plaguing the country’s most vulnerable.  REGENT BUSINESS SCHOOL has developed the MAHALABox to try to make a…

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A love affair with books and African Authors.

Storytelling is an integral part of African culture; used to pass down knowledge, to pass down customs or traditions from generation to generation and to shape societal narratives. This year, the art of storytelling comes to life at the first Africa Book and Design Festival (ABDF). Supported by the Department of Sports, Arts & Culture. There has never been a…

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Careful planning can make long drives STRESS-FREE.

This festive season may be the first in a long time for many South Africans, to take a road trip to visit family and friends and support the local tourism industry. Regrettably, the festive season is also well-known for bumper-to-bumper traffic, long queues at petrol stations, and drivers who can be heavy-footed on the accelerator. These factors can make the…

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How to align your brand with purpose-driven consumers.

Today’s discerning customers have high expectations from the brands they choose to associate with. According to the 2020 Consumer Culture Report, 71% of customers prefer to buy from brands that align with their values, while 83% of Millennials stress the importance of value alignment. When values don’t align, customers will shift quickly and are not afraid to permanently boycott brands because…

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Why medical aids should cover debilitating diseases

Psoriasis, a disease that many doctors and patients once thought to be a simple skin disease, has been researched and found to be more than skin deep. In fact, the disease is so severe that it impacts the mental and physical wellbeing of a patient, at times leading to suicide. Some of the symptoms prevent people from doing normal things such as…

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Follow-through on the fairway with Trojan.

South African golfers recently made news at the 103rd PGA Championship, and not just for outstanding performances, but because we have 150 000 professional golfers, and 11 representing us at the highest level. This is because lush South African landscapes make excellent golf courses, public and private. Add the ideal climate for golfing, and you have the perfect recipe to nurture talent,…

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Why less is more on social media.

 There’s no doubt that social media is an essential component of all business-to-consumer marketing and communications strategies, however, the big question is: How many channels are enough?  A recent study by Hootsuite found that oversaturating social media with brand content––especially repeated content––across many channels, causes audiences to zone out, skip content, and, worst of all, unfollow. This is not good…

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