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Winning an Assegai Award is a “mark of victory in integrated marketing excellence” according to the organisers of the event, with the ultimate goal of raising the bar for the marketing industry. One company, that did just that, was the South African Breweries, who clinched not one, or two, but 20 awards. SAB’s wins highlighted the brewery’s best-in-class entries and…
Olive cultivation and processing to produce Extra Virgin Olive Oil (EVOO) is a capital-intensive process and therefore carries a price premium, but recent market dynamics have seen substantial spike in olive oil prices, affecting various olive oil categories, from high-end extra virgins to everyday blends. Let’s take a closer look at what has shaped these spikes and why it has…