Curve Fragrances, proudly marketed by Elizabeth Arden, is excited to announce its partnership with UFC Middleweight Champion Dricus Du Plessis for its fragrance portfolio in South Africa. As the first South African to win a UFC Middleweight championship title, Dricus embodies Curve’s bold and confident spirit, living life on his own terms and pushing beyond boundaries.
“At Curve Fragrances, we believe that confidence isn’t something you’re given—it’s something you create. It’s about moving forward, evolving, and owning your space in the world. Dricus Du Plessis embodies this spirit perfectly. His journey—from rising through the ranks to becoming South Africa’s first UFC Middleweight Champion—reflects sheer determination, discipline, and an unbreakable mindset. He is the definition of what it means to be #ConfidentWithCurve. Life is full of curveballs, and how you handle them truly defines you.”— Maggie Wang, Head of Marketing, Elizabeth Arden & CDH Fragrances.
The #ConfidentWithCurve movement celebrates people like Dricus, who continue to push their limits and inspire others to do the same.
“Dricus Du Plessis represents everything Curve stands for—confidence, perseverance, and living boldly,” said Henry Shuttleworth, Managing Director, Revlon Group South Africa. “He is an athlete who doesn’t just fight battles in the Octagon but also challenges the limits of what’s possible, making him a natural fit for Curve Fragrances.”
Dricus Du Plessis, known to fans as “Stillknocks,” has cemented his place in history as South Africa’s first UFC Middleweight Champion. He has defended his title twice in a sport where dominance is never guaranteed. His journey has been extraordinary: He rose from the local MMA circuit to the pinnacle of global competition, proving that confidence isn’t just about talent. It’s about perseverance, resilience, and controlling your destiny.
For Dricus, confidence is about more than just victories inside the Octagon. “Confidence isn’t just about winning fights—it’s about how you carry yourself through every challenge life throws,” he shared. “Curve Fragrances stands for the same thing—embracing the journey, adapting, and owning the moment. That’s why I’m excited to be part of this movement.”