In a vibrant display of industry innovation and excellence, RefectoCil® South Africa proudly emerged as a standout brand at this year’s Professional Beauty Expo 2025, held at the Gallagher Convention Centre from 31 August to 1 September. Among hundreds of exhibitors and industry professionals, the renowned brow and lash brand clinched one of the evening’s most coveted accolades: ‘Best Brow and Lash Product Category Award’ at the prestigious Professional Beauty Awards.
Widely regarded as the premier trade event for the beauty, hair, and spa industry in South Africa, the Professional Beauty Expo once again set the benchmark for excellence, education, and collaboration. With a legacy of connecting the continent’s most forward-thinking professionals and brands, the expo offered a vibrant mix of live demonstrations, business forums, and networking opportunities.
This year, it was RefectoCil®’s time to shine. “Winning a Professional Beauty Award is more than an achievement; it is a mark of excellence that sets brands apart in a competitive industry,” said Pieter and Sue Vermeer, Directors of AMSco, the exclusive distributor of RefectoCil® in South Africa.
With roots in the country dating back to the 1950s, RefectoCil® has built a lasting reputation for delivering trusted, high-performance products that define the standards of brow and lash care. Known globally for its precision tinting systems and commitment to innovation, the brand has consistently empowered beauty professionals with products that combine efficacy with creativity.
The ‘Best Brow and Lash Product’ award not only recognises RefectoCil®’s technical superiority but also reflects the brand’s unwavering commitment to supporting salon professionals and beauty therapists through training, education, and product excellence.
“We are delighted to see the brand continue to be recognised as a leader in the brow and lash category,” the Vermeers added. “This award affirms our mission to uphold the highest standards and continue serving our clients and partners with integrity, quality, and innovation.”
As the beauty industry evolves and consumer expectations rise, RefectoCil® South Africa remains at the forefront blending heritage with modern innovation to shape the future of brow and lash artistry across the continent.