This season, two cultural giants join forces: Converse and Coca-Cola. The result? A spirited collaboration steeped in creativity, connection and joyful self-expression.
The Converse x Coca-Cola Collection celebrates the legacies of both brands. Converse, known for its enduring spirit of individuality, meets Coca-Cola, a symbol of shared moments and togetherness. The idea is simple: everyone’s a Chuck and every story is worth sharing, whether through your favourite pair of sneakers or a shared bottle of Coke.
The campaign, directed by Bradley Calder and shot by Sam Balaban, features Vince Staples as “Chuck,” bringing a modern, authentic energy that perfectly captures the synergy of both icons.
Founded in 1908 and 1886 respectively, Converse and Coca-Cola have left an indelible mark on culture from basketball courts and music stages to cafés and campuses. Now, they merge their visual languages in a collection that feels both nostalgic and fresh. From footwear to apparel and accessories, each piece nods to heritage while inviting a new generation to make it their own.
The collection draws inspiration from Coca-Cola’s signature design codes: the iconic red-and-white palette, the dynamic ribbon, the green shimmer of vintage bottles and classic graphic elements. These details transform Converse’s legendary Chuck Taylor silhouettes and streetwear staples into collectible elevated pieces.
At the heart of the collaboration is a limited-edition Chuck 70, crafted with premium materials and refined touches inspired by Coca-Cola’s iconic script and ribbon design. Available only in Coca-Cola red, this hero style blends timeless craftsmanship with modern flair, a must have for collectors and creatives alike.
A wider range of Chuck Taylor All Star styles rounds out the collection in four colourways, each reflecting a favourite Coca-Cola flavour: classic red, bright white, silver and black.
Designed for everyday wear, these sneakers invite fans to choose the story that speaks to them most. Customizable elements including laces, sock liners, left license plates and ankle patches, allow for personal touches. A perfect marriage of Coca-Cola’s playful spirit and Converse’s ethos of self-expression.
The apparel line up is just as eye-catching. A graphic fleece hoodie and vintage-inspired jersey showcase Coca-Cola iconography, while a sturdy tote bag honours both brands’ utility and heritage. And for colder days, a cozy pom-pom beanie featuring the iconic Chuck patch and Converse star offers style with a playful twist.
Launching globally in early November, just in time for the holiday season, the Converse x Coca-Cola Collection is a celebration of shared culture, personal style and timeless design. Because at the end of the day, every story is worth sharing and every Chuck has one to tell.
