Creme of Nature proudly takes centre stage as the official hair category sponsor for Soweto Fashion Week Spring/Summer 2025, set to captivate audiences at the Soweto Theatre.
Renowned for its innovation and commitment to authentic beauty, Creme of Nature will bring its signature creativity, artistry and expertise to the runway. Each hairstyle will reflect the brand’s belief that hair is more than an accessory, it is a powerful expression of culture, confidence and individuality. With iconic product ranges such as Argan Oil and Pure Honey, the brand will ensure that every model graces the runway with hair that is radiant, defined and effortlessly expressive.
“We are incredibly proud to support Soweto Fashion Week again for their Spring/Summer Collection as the official category sponsor for hair. This collaboration reflects Creme of Nature’s dedication to celebrating authentic African beauty, culture and the creative communities that shape it across the continent,” said Zandi Zinganto, Brand Manager of Creme of Nature.
This partnership seamlessly aligns with Creme of Nature’s acclaimed Rooted in Radiance campaign, a tribute to the beauty of diversity and the stories woven through every strand. Just as fashion evolves while honouring its heritage, hair tells its own story: from textured curls and protective braids to bold cuts and sleek silhouettes. By bringing hair to the forefront of the fashion conversation, Creme of Nature reinforces the idea that beauty is not only worn, it is lived, felt, and shared.
As Soweto Fashion Week Spring/Summer 2025 unfolds, the worlds of fashion and hair will merge in a striking celebration of culture, creativity and self-expression, reminding us that true radiance is deeply rooted in heritage and authenticity.