Forget dark and stormy nights this Halloween, Starbucks is all about bright smiles and playful spirit with its newest limited-edition treat, the Sour AppleFrappuccino. A refreshing fusion of sweet and tangy, it’s the ultimate Halloween potion designed to delight your taste buds and spark a little seasonal mischief.
“Everyone loves October: summer is in full swing and there’s no better time for an icy, refreshing Frappuccino,” says Leah McCrae, Managing Director of Rand Capital Coffee, licensee of Starbucks South Africa. “It’s also a time for trick-or-treat fun and at Starbucks, we believe you’re never too old to embrace your inner child.”
For Starbucks, Halloween is about more than ghosts and ghouls, it’s about celebrating joy in all its forms. Whether that means trying something new, reconnecting with your community or simply pausing to enjoy a well-deserved break, the brand invites everyone to savour the moment. “We take pride in offering warm service and an inviting space, a haven for those little pauses between deadlines or a quiet moment to be fully present,” McCrae adds.
The Sour Apple Frappuccino captures that magic perfectly: a little sweet, a little sour and completely unexpected. It’s a drink that blends nostalgia and whimsy, a cheerful nod to childhood memories and Halloween’s playful spirit.
To make things even more exciting, Starbucks fans can take part in the #StarbucksTrickOrTreatSA challenge. Simply purchase a Sour Apple Frappuccino, post a photo or video in your Halloween costume or with your drink in hand and tag #StarbucksTrickOrTreatSA. The best-dressed and most creative entries will walk away with spook-tacular prizes.
“This is our way of celebrating creativity, self-expression and all the magic that makes this season so special,” McCrae says.