South Africa’s tourism heartbeat is stronger than ever. Between January and September 2025, the country rolled out its warm welcome to 7.6 million international visitors, an incredible increase of more than 1.1 million travellers compared to the same period last year.
Minister of Tourism Patricia de Lille says the numbers are proof that South Africa’s tourism engine is not just recovering but accelerating. “Tourism is proving itself a catalyst for economic growth and development,” she affirmed. “The industry is creating jobs, stimulating investment and revitalising local economies.” The surge follows a steady upward trend reported earlier this year.
September alone drew 846,367 visitors, marking a 26.9% jump from the same month in 2024, a clear sign of growing global confidence in South Africa as a destination of choice.
Behind these figures lies a powerful collaboration between government and the private sector through the Tourism Growth Partnership Plan, which focuses on coordinated destination marketing and unlocking new opportunities for growth.
As the festive season approaches, South Africa is ready to welcome the world with open arms, warm smilesa nd unforgettable experiences. Minister de Lille called on citizens to keep the spirit of ubuntu alive across every corner of the country. “Whether you’re in a village, a small dorpie, the city or at the coast,” she said, “let’s make every visitor feel at home. Tourism is everyone’s business and together we can make this the most joyful and successful festive season yet.”
Regional Highlights:
- Africa (Land markets) rose by 26.7%, showing sustained regional growth.
- Africa (Air Markets) grew by 28% with DRC (+58%), Kenya (+27%), Nigeria (+42%)
- Europe grew by 29%, with the UK (+35%) and Germany (+31%) leading the charge.
- North America increased by 22%, boosted by Canada’s 47% surge, and USA (+18%)
- Asia and the Middle East continued to deliver solid double-digit growth, Asia (+11%) & Middle East (+58%)