Jameson Irish Whiskey is dialing up the style this festive season with the launch of limited-edition streetwear collaborations with OFFMANKIND and RICHMANSKYF, available exclusively at the Jameson Festive Markets in Johannesburg and Umhlanga.

Teaming up with two of South Africa’s most exciting fashion labels, the collection brings together Jameson’s smooth easy-going character with bold contemporary design and rich cultural influence. Each piece is thoughtfully crafted to celebrate individuality, creativity and self-expression, ideal for those who appreciate standout style with a smooth edge.

“Working with Jameson was a natural fit for us,” says Brian Sathekge, founder of OFFMANKIND. “The brand’s effortless confidence and creative spirit reflect our approach to streetwear, expressive, intentional and deeply rooted in culture.”

Sithelo Mhlongo, co-founder and designer at RICHMANSKYF adds: “This collaboration gave us the space to blend our design DNA with a brand that truly values authenticity. The result is a collection that feels elevated, wearable and true to who we are.”

The exclusive streetwear range can be explored at the Jameson Festive Markets alongside personalised merchandise, expertly crafted cocktails, Jameson-infused sweet treats and engaging tasting sessions making it a must-visit destination this festive season.

Entrance is free, visit the Jameson SA social pages or website and register via the link.