Creme of Nature is proud to announce its official partnership with MXS Kulture Festival 2026, uniting two iconic African brands in a shared celebration of heritage, authenticity and culture through the lens of music and fashion.
As the Official Hair Partner of the 4th Annual MXS Kulture Festival, taking place on 21 March 2026 at Toadbury Hall, Creme of Nature will bring its textured hair expertise to one of South Africa’s most anticipated cultural showcases. The collaboration reflects the brand’s Rooted in Radiance philosophy, honouring the beauty, strength and identity woven into every crown.
This year’s MAXHOSA winter collection will debut internationally at Paris Fashion Week on Saturday, 7 March 2026, before returning home to South Africa, where it will be showcased at MXS Kulture Festival on Human Rights Day. The moment represents a powerful cultural full circle, from global runway to local celebration.
“We are incredibly proud to partner with MAXHOSA AFRICA for the 2026 MXS Kulture Festival,” says Zandi Zinganto, Brand Manager of Creme of Nature. “This partnership is a shared celebration of heritage, authenticity and culture. Just as MAXHOSA tells powerful stories through design, we tell stories through texture. Hair is not an afterthought at a festival like this, it is creative expression on bold display.
Where Heritage Lives – From Fabric to Crown
At MXS Kulture Festival, Creme of Nature will deliver the hair looks for each look against Chief Creative Director, Laduma Ngxokolo’s direction at the MAXHOSA runway showcase, ensuring every look is styled with intention, precision and pride. From sculptural braids to bold natural textures, each hairstyle will become an extension of the collection itself, creative hairstyling and haircare that mirrors MAXHOSA’s creative genius.
Because this is where textured hair meets high fashion.
Where heritage lives not only in fabric, but in every twist, braid, curl and silhouette.
Beyond the runway, Creme of Nature will bring its presence to life through an immersive Pop-Up Salon Studio activation, inviting festival guests to experience creative hairstyling moments and on-the-go treatments firsthand. Guests can expect an immersive lounge, interactive hair moments with local ambassador, Nomzamo Mbatha and curated haircare essentials courtesy of the brand.
And with brand ambassador Nomzamo Mbatha stepping in as the festival’s official co-host, the partnership becomes even more powerful, a celebration of women who are deeply rooted in heritage while confidently shaping culture forward.
The Culture, The Music, The Energy
MXS Kulture Festival is more than a fashion show; it is a multidimensional celebration of African excellence. This year’s artist line-up includes DJ Maphorisa, Kabza De Small, DJ Tira, Tracy and Thohatsi, K MAT, Fistaz Mixwell, with more artists to be announced.
Phase 1 tickets are currently available at R2400, with Phase 2 tickets priced at R2200. For guests wanting to experience the festival together, Inkundla table packages are available, catering for groups ranging from intimate tables of two to larger groups of ten.
With world-class fashion fresh off Paris Fashion Week, an electrifying music line-up and a premium cultural atmosphere, MXS Kulture Festival promises to be one of the defining style moments of 2026.
Rooted in Radiance. Styled for the Moment.
This collaboration signals more than a partnership; it represents a cultural alignment between two brands committed to celebrating African artistry at its highest level.
When culture shows up, we show up fully.
Rooted in heritage.
Radiant in expression.
Crowned in confidence.
Creme of Nature and MAXHOSA AFRICA invite South Africa to experience fashion, music and hair as one powerful narrative on 21 March 2026.
For ticket info, visit https://maxhosa.africa/pages/mxs-kulture-festival.