As Chinese New Year ushers in a season of renewal, hope and celebration, Converse steps confidently into the spotlight with its Taking Flight footwear and apparel collection for the Year of the Horse, a modern tribute to one of the most spirited signs in the Chinese zodiac.
Rooted in more than 2,000 years of tradition, Chinese New Year marks the beginning of the lunar calendar and symbolises fresh beginnings, family, fortune and forward momentum. In Chinese culture, the Horse represents freedom, energy, optimism and the courage to move boldly toward new horizons, values that sit naturally at the heart of Converse’s creative DNA.
Blending winter-ready styling with a sense of movement and imagination, the Taking Flight collection invites wearers to embrace self-expression and step into the new year with confidence and expressive energy.
The designs are rich in symbolic detail. Pegasus emblems, horseshoe motifs and delicate golden thread accents reflect wishes of prosperity and good fortune, while vibrant Chinese red, long associated with happiness, protection and celebration sets the tone for the season. Soft tassels sway with every step, introducing a playful, fashion-forward edge, while subtle horseshoe shapes woven into heel designs and hardware offer quiet New Year blessings through thoughtful craftsmanship.
At the heart of the collection are three statement footwear styles, each reimagined to honour the Year of the Horse through elevated design and refined construction.
The Chuck 70 Tassel Edition brings fresh elegance to an iconic silhouette, featuring a luxurious satin-weave upper paired with detachable leather tassels. A striking red and white palette is finished with a gilded horseshoe D-ring, adding a spirited flourish to this timeless classic.
The Chuck Taylor All Star Fold-Over Lift Boot delivers bold attitude through a dramatic high-top profile and fold-over construction. Crafted from durable canvas and layered quilting, the boot is elevated by a raised midsole and extended laces, creating a powerful fashion statement rooted in modern street style.
Completing the trio, the Run Star Trainer Tassel Edition blends retro inspiration with contemporary comfort. Tassel detailing on the tongue adds a playful touch, while a triple-layer memory foam insole ensures lightweight cushioning for everyday wear. Star chevron branding and horseshoe D-ring accents subtly echo the season’s message of luck, movement and momentum.
The Converse Year of the Horse collection is available now at Converse.co.za, and in-store at Converse Sandton City and Converse Menlyn Park.