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Why less is more on social media.

 There’s no doubt that social media is an essential component of all business-to-consumer marketing and communications strategies, however, the big question is: How many channels are enough?  A recent study by Hootsuite found that oversaturating social media with brand content––especially repeated content––across many channels, causes audiences to zone out, skip content, and, worst of all, unfollow. This is not good…

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