As South Africa celebrates Heritage Month this September, Elizabeth Arden proudly reflects on its legacy of beauty and innovation, launching the newest addition to the iconic Eight Hour® range—the Eight Hour®HydraPlay™Skin Perfecting Daily Moisturizer.
A Timeless Legacy of Skincare Innovation
First introduced in 1930 by Elizabeth Arden herself, the original Eight Hour®Cream has become a global skincare icon. Created as a multipurpose balm, the apricot-coloured cream was designed to soothe and protect the skin, embodying the founder’s visionary approach to beauty. Its revolutionary formula quickly became a favourite among women worldwide, healing everything from dry skin to grazed knees. Ms Arden, a trailblazer in her time, even used it on her thoroughbred horses to soothe their legs—proving the product’s unmatched versatility and effectiveness.
A Heritage of Empowerment
Elizabeth Arden has always been more than just a beauty brand; it has been a symbol of empowerment. From Ms Arden’s pivotal role in the suffrage movement to her iconic red lipstick provided to suffragettes as a bold statement of strength, Elizabeth Arden pioneered female empowerment. Today, the Eight Hour®Cream continues this legacy, providing millions of women and men with the confidence and comfort they deserve.
The Birth of a Beauty Icon
The name “Eight Hour®”was inspired by a loyal client who witnessed the product’s magical healing powers when it soothed her son’s knee in just eight hours. Since then, generations have trusted the Eight Hour®Cream, and its blend of skin-soothing beta-hydroxy and vitamin E has delivered miraculous results worldwide. Today, one tube is sold every 30 seconds, affirming its place as a global skincare phenomenon.
Evolving the Eight Hour®Range for Modern Beauty
The Eight Hour®line has evolved beyond its original balm, offering products designed to address every skin need. Each product has been developed from the classic Fragrance-Free Cream to the nourishing Intensive Lip Repair Balm and the luxurious All-Hour Miracle Oilto enhance modern women’s and men’s everyday skincare rituals.
Introducing the Eight Hour®HydraPlay™Skin Perfecting Daily Moisturizer
In 2024, Elizabeth Arden proudly launched the newest addition to this legendary line—the Eight Hour®HydraPlay™Skin Perfecting Daily Moisturizer. This lightweight, fast-absorbing moisturiser is designed for today’s busy woman who seeks simple, effective skincare. One pump delivers powerful hydration, smoothing and brightening the skin from the first application.Infused with a blend of 95% naturally derived ingredients, including Hyaluronic Acid and Glycerin, HydraPlay™boosts hydration by 64%, giving skin a smooth, radiant glow. Its vegan formula aligns with the values of conscious consumers, offering a product that is as ethical as it is effective.
A Product for Every Generation
With its launch, HydraPlay™marks a significant moment for the Eight Hour®collection. It blends the time-tested excellence of the original Eight Hour® Cream with the modern demands of today’s Gen Z consumers, who seek both efficiency and ethical formulations. In a world where simplicity is key, HydraPlay™provides maximum skincare benefits with minimal effort, allowing users to streamline their beauty routines without compromising on results.
Continuing the Legacy
As we celebrate Heritage Month in South Africa, we reflect not only on the legacy of this nation but also on the enduring heritage of beauty that Elizabeth Arden has built. Elizabeth Arden once said, “To be beautiful is the birthright of every woman.” Through the Eight Hour®range, we continue to honour that belief, empowering women and men across generations with products that heal, protect, and inspire confidence.This September, we invite you to experience the power of the Eight Hour®legacy. Whether you’re a long-time fan or discovering it for the first time through the revolutionary HydraPlay™Skin Perfecting Daily Moisturizer, Elizabeth Arden remains a trusted companion on your journey to beautiful, healthy skin.