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Midwest Fashion Week stages CONNEXIONS in Johannesburg – A First for South Africa.

Midwest Fashion Week has announced its upcoming CONNEXIONS fashion event in South Africa. Midwest Fashion Week is dedicated to empowering creativity and the expression of individuality and has created this new platform to allow designers from South Africa and the diaspora to showcase their brands.  CONNEXIONS was launched to global lifestyle and fashion media, at a virtual event hosted by Jen Su, style…

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Johannesburg’s Sardinha Clothing is the local fashion brand we’ve all been waiting for!

Johannesburg style has been breaking waves in the global fashion industry for decades, with our unique local narratives serving as constant source of inspiration for popular trends and sought-after creativity.  However, in a world with increasing business rates, expensive long-term leases, and the rapid growth of online shopping and fast fashion, traditional retail experiences are fast disappearing.  In fact, according to…

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The Rise of ShweShwekini

Like the famous saying, ”Nothing is constant except for change!” Fashion is nothing but a constantly changing trend and threads. This term is associated with clothes and accessories most of the time. People relate fashion to what they wear. The fashion industry is all about making fashion statements,almost like a language. One has to be different , stylish and edgy.…

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