Every restaurant’s initial marketing plan involves making a splash in its local community— driving steady foot traffic and repeat visitors from the people who live in the surrounding neighborhoods. As a restaurant establishes its footing and looks to scale growth, a plan that moves beyond regional outreach and finds a way to drive interest from people outside its city is key. Why should a Soweto eatery’s customers be limited to only Soweto residents?
Tourism remains the primary driver of restaurant industry growth, with one in every four dollars spent at restaurants coming as a direct result of travel and tourism. Capitalizing on seasonal or a year-round influx of tourists can be easy if your restaurant is on a busy street or a trendy part of town, but it’s also important to think of where people can find more information about your restaurant. More important than the location of your physical business is the location of your advertising.
The relationship between the restaurant and hospitality industry is close, with 46.9 percent of travelers indicating that restaurant options are the most important factor in determining their travel destination; therefore, ensure your ads are available where tourists are arriving or planning their next moves. There’s a new restaurant in town.
In an effort to boost this Mpumalanga Tourism invaded Soweto to host an activation themed with the same name. This was hosted at a sophisticated, stylish and in the heart of the most iconic street in the world; Vilakazi Street in Soweto SUD restaurant. Revelers were treated to an affinity of flavors to indulge their palates.