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Why less is more on social media.

 There’s no doubt that social media is an essential component of all business-to-consumer marketing and communications strategies, however, the big question is: How many channels are enough?  A recent study by Hootsuite found that oversaturating social media with brand content––especially repeated content––across many channels, causes audiences to zone out, skip content, and, worst of all, unfollow. This is not good…

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KFC South Africa Awards three young content creators the opportunity to work with the brand on their upcoming campaigns

KFC South Africa have announced the winners of their recent ‘#bringalilheat to your feed’ competition where three talented up-and-coming Social Heat Makers have proven they have what it takes to bring the heat. These lucky winners have  landed themselves the opportunity to be content creator collaborators for the popular brand. In May 2021, KFC launched their limited-edition Zinger Nuggets to ‘Bring a lil heat’–…

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Rail transport is becoming more important as a green alternative

How robust batteries can keep the rail industry on track South Africa has the largest rail network on the continent, spanning more than 21 000km.1 Even though the rail industry struggles as infrastructure needs repairs and replacement, rail transport remains an efficient way to move goods and passengers across the country.2 In addition, President Ramaphosa says that rail transport is vital in reviving…

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Honoring the ‘Brave’ frontline workers!

Since the advent of the coronavirus, we’ve witnessed the unwavering bravery and strength displayed by our Pharmacists and other healthcare workers. News24 and Adcock Ingram OTC are joining forces once more to express the nation’s gratitude toward our frontline healthcare workers who have helped us through the pandemic shift into 2021. And this time the focus is on thanking our Pharmacy…

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Egyptian invents AI robot to combat Covid

With Egypt facing a second wave of the Covid-19, a Mechatronics engineer Mahmoud el-Koumi is currently carrying out trials on a self funded prototype for a remote-controlled robot to assist physicians in running tests on suspected Covid-19 patients. This move is a bid to limit human interaction and exposure to disease carriers at a private hospital in the Egypt’s Nile…

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Sky Hotel Introduced A First in Africa.

The Covid-19 Pandemic has hit the tourism businesses hard particularly hotels and they have been trying to come up with captivating solutions to stay afloat. There are relative plenty of movie scenes out there warning us about the many ways that robots could take over the planet. But one hotel in South Africa recently became the first establishment on the…

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Born to Lead.

Microsoft might be the most recognisable ICT brand name out, with around 78% of the world’s computers running on its software, as that world becomes more online and cloud-based, their platforms and tools are becoming more essential than ever. It has also appointed its first female Managing Director of Microsoft South Africa since the company reinvested in the country in…

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