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How to align your brand with purpose-driven consumers.

Today’s discerning customers have high expectations from the brands they choose to associate with. According to the 2020 Consumer Culture Report, 71% of customers prefer to buy from brands that align with their values, while 83% of Millennials stress the importance of value alignment. When values don’t align, customers will shift quickly and are not afraid to permanently boycott brands because…

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Follow-through on the fairway with Trojan.

South African golfers recently made news at the 103rd PGA Championship, and not just for outstanding performances, but because we have 150 000 professional golfers, and 11 representing us at the highest level. This is because lush South African landscapes make excellent golf courses, public and private. Add the ideal climate for golfing, and you have the perfect recipe to nurture talent,…

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Why less is more on social media.

 There’s no doubt that social media is an essential component of all business-to-consumer marketing and communications strategies, however, the big question is: How many channels are enough?  A recent study by Hootsuite found that oversaturating social media with brand content––especially repeated content––across many channels, causes audiences to zone out, skip content, and, worst of all, unfollow. This is not good…

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KFC South Africa Awards three young content creators the opportunity to work with the brand on their upcoming campaigns

KFC South Africa have announced the winners of their recent ‘#bringalilheat to your feed’ competition where three talented up-and-coming Social Heat Makers have proven they have what it takes to bring the heat. These lucky winners have  landed themselves the opportunity to be content creator collaborators for the popular brand. In May 2021, KFC launched their limited-edition Zinger Nuggets to ‘Bring a lil heat’–…

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Rail transport is becoming more important as a green alternative

How robust batteries can keep the rail industry on track South Africa has the largest rail network on the continent, spanning more than 21 000km.1 Even though the rail industry struggles as infrastructure needs repairs and replacement, rail transport remains an efficient way to move goods and passengers across the country.2 In addition, President Ramaphosa says that rail transport is vital in reviving…

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Honoring the ‘Brave’ frontline workers!

Since the advent of the coronavirus, we’ve witnessed the unwavering bravery and strength displayed by our Pharmacists and other healthcare workers. News24 and Adcock Ingram OTC are joining forces once more to express the nation’s gratitude toward our frontline healthcare workers who have helped us through the pandemic shift into 2021. And this time the focus is on thanking our Pharmacy…

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